Ego You
#CreativeDirection

EgoYou is a silver jewelery line with with a special soul: you can customise any piece by having a phrase engraved upon request.
As part of repositioning the brand on the market, I was concerned with the restyling of brand identity, keeping the logo that the customer wanted to keep unchanged as the starting point.
I created the concept, the communication guidelines, the packaging concept and the exhibitors, etc.
I also designed the stand for the exhibitions, shooting photos for catalogs and design UX and UI for the website.
I am currently following the client as a creative director, while all the graphic design work is done by internal staff.

Customer: Vai Milano spa / Milano

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