Zitto Milano / Whatches
#CreativeDirection #UI 

Zitto is a brand of coloured and soft silicone watches produced by Vai Spa for a young target audience.
The goal was to position the brand on the market using a young, easy-going and playful mood.

So we proceeded to restyle the brand identity, keeping the logo that the customer wanted to keep unchanged as a starting point. I created the concept, the communication guidelines for all communication templates, the packaging concept, among other things. I also took part in the design of the stand, photographic shooting for catalogs and UX and UI design for the website. I am currently following the client as a creative director while all the graphic design work is done by internal staff.

Customer: Vai Milano spa / Milano

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